Artist as an Entrepreneur Institute Returns to Florida


4/23/2009 10:57:45 AM


Successful! Artist as an Entrepreneur Institute
Returns to South Florida A series of full-day sessions to be offered on four Saturdays, starting June 6, at ArtServe Inc., 1350 East Sunrise Boulevard, Fort Lauderdale


BROWARD COUNTY, Fla. – Broward Cultural Division, The Community Partnership for Arts and Culture (CPAC), and ArtServe, Inc. announce The Artist as an Entrepreneur Institute (AEI) for South Florida artists to be presented on four Saturdays in June 2009 at ArtServe, Inc., 1350 East Sunrise Blvd. in Fort Lauderdale.

The AEI is an artist-focused course of study designed to assist all artists, of all disciplines, by cultivating and advancing their business skills. AEI will be offered as 18 classes convening during full-day sessions (9:00 am – 6:00 pm) on June 6, 13 & 20, and a Business Plan Clinic and Workshop on June 27, 2009 (9:00 am – 2:00 pm).

Registrants will receive an AEI course book, an indispensable resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.

The Business Plan Clinic guides participants through preparation of a simple business plan, an essential tool for any artist. In addition, participants will learn how to work effectively with lenders to obtain financial support through the Artist Micro Credit Program, a community-based revolving loan program, designed to assist resident Broward County practicing professional and emerging artists.

Designed to help artists operate in the marketplace more successfully, the AEI course curriculum covers all aspects of developing an artistic business. It helps artists identify and develop their personal brand, develop strategies for communicating with target markets, raise capital and identify a variety of tools for protecting one’s work legally. AEI is led by a premier faculty composed of leading business practitioners and artists familiar with arts and culture from the South Florida region. Faculty members instruct artists through a series of lectures, panels and discussions.

“It is a priceless gift to be empowered with the practical tools necessary to help make dreams come true!” says AEI graduate, singer /songwriter/ spoken word poet, Michelle Riu.
Participation costs $100 and includes light refreshments and free parking. Register online at www.broward.org/arts and click on ‘Workshops’ or contact Broward Cultural Division’s Grants Administrator James Shermer at 954-357-7502; E-mail: jshermer@broward.org.

For more information about the history of the course and its success in northeast Ohio, please contact, Megan L. Van Voorhis, vice president, Community Partnerships for Arts and Culture, Cleveland, OH, 216-575-0331; E-Mail: mlv@cpacbiz.org.


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