Corporate Sponsorship Today: What Works, What Doesn’t
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12/14/2007 1:59:45 PM
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Broward Cultural Division Offers TWO Workshops on Thursday, January 10, 2008 at ArtServe, 1350 East Sunrise Blvd. in Fort Lauderdale
BROWARD COUNTY, FL – Broward County Commission’s Cultural Division will host the second workshop in the 2007 – 2008 Cooperative Marketing Program, on Thursday, January 10, 2008. Corporate Sponsorship Today: What Works, What Doesn’t is presented as two workshops for not-for-profit cultural organizations - 8:30 a.m. – Noon for performing arts; and 1:00 – 4:30 p.m. for visual arts, at ArtServe, 1350 E. Sunrise Blvd., Fort Lauderdale, 33304.
In today’s tough marketplace, both arts groups and sponsors are smarter and savvier in how they secure and give away limited marketing dollars. Visibility no longer drives sponsorship. Every corporation wants to use sponsorship to build business that delivers results. In this workshop, participants will receive an overall perspective of how business is thinking today, along with basic elements of what works and what doesn’t in the world of corporate sponsorship.
The workshop’s facilitator Alice Sachs Zimet presented at the 2007 American’s for the Arts’ National Arts Marketing Project Conference. She is the president of Arts + Business Partnerships in New York City and a pioneer in the field of corporate sponsorship in the United States. During nearly 20 years at the Chase Manhattan Bank, she worked with performing and visual arts groups in 14 countries and 20 U.S. cities. Arts + Business Partnerships offers strategic advice and consultation on issues of corporate marketing and sponsorship. Recent nonprofit clients include Alvin Ailey American Dance Theater, Harvard University Art Museums, Whitney Museum of American Art, International Center of Photography, Martha Graham Dance Company, Orpheus Chamber Orchestra, National Dance Institute, and The Rubin Museum of Art.
The cost for each workshop is $25 in advance and $30 at the door. Breakfast is included in the morning session and lunch is included in the afternoon session. Register online at www.broward.org/arts and click on ‘Workshops.’ For more information contact Jody Horne-Leshinsky at 954-357-7463; E-mail: jleshinsky@broward.org. |
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